The latest fashion in business marketing is the QR code, or Quick Response code. You may have caught a glimpse of these codes in storefront windows, next to cash registers, or possibly on business cards, but may not have known what these codes were. Because they are designed to work when scanned by a Smartphone, QR codes are quickly becoming an effective way to increase brand visibility and consumer recall.
From the perspective of the end user, the Quick Response code is free to use, as the application which scans the code into the Smartphone is free and easily found. Setting up QR codes is a high ROI activity for business owners, since these codes are inexpensive, simple to create and roll out, and using them is on business marketing's cutting edge, which means that customers appreciate them being implemented by businesses.
Why to Use QR Codes for Business Marketing
Customers that are using their mobile phones are more likely to take action on their finds than any other type of customer. Google conducted a study which determined that when users of mobile phones are looking for a specific business, the outcome for approximately 90 percent is to call or make a visit to that business.
The number of Smartphone users is expected to double from 19% to 38% by this year's end, which will have a huge impact on an already action focused population.
Marketing Your Company with QR Codes
A way to use QR codes is by placing them on a business card. An idea could be to scan the code with smartphones in order to add your contact details to their phone, in this way your customers will have the information at hand to contact you.
One more idea is to copy your QR code to a t-shirt and use it for business advertisement. Aside from giving away the shirt itself for customers to wear, customers can also scan the code and allow their friends to do it as well. One possibility is to make the code point to a website with promotions for new introductory offers.
Direct marketing advertising has been shown to be more efficient with the use of these kinds of codes. If it's more convenient for you, you can use the Quick Response code on the envelope. You might need to give instructions; also, before starting your own direct mail program like this you should find out which customers of yours have smartphones.
You will want to put the Quick Response code onto any flyers, magazines, posters, or brochures that advertise your business.
Ensure that your customers know about QR Codes, and that you send them to a mobile-friendly website. Your help might be needed for them to find a device for reading your QR code.
From the perspective of the end user, the Quick Response code is free to use, as the application which scans the code into the Smartphone is free and easily found. Setting up QR codes is a high ROI activity for business owners, since these codes are inexpensive, simple to create and roll out, and using them is on business marketing's cutting edge, which means that customers appreciate them being implemented by businesses.
Why to Use QR Codes for Business Marketing
Customers that are using their mobile phones are more likely to take action on their finds than any other type of customer. Google conducted a study which determined that when users of mobile phones are looking for a specific business, the outcome for approximately 90 percent is to call or make a visit to that business.
The number of Smartphone users is expected to double from 19% to 38% by this year's end, which will have a huge impact on an already action focused population.
Marketing Your Company with QR Codes
A way to use QR codes is by placing them on a business card. An idea could be to scan the code with smartphones in order to add your contact details to their phone, in this way your customers will have the information at hand to contact you.
One more idea is to copy your QR code to a t-shirt and use it for business advertisement. Aside from giving away the shirt itself for customers to wear, customers can also scan the code and allow their friends to do it as well. One possibility is to make the code point to a website with promotions for new introductory offers.
Direct marketing advertising has been shown to be more efficient with the use of these kinds of codes. If it's more convenient for you, you can use the Quick Response code on the envelope. You might need to give instructions; also, before starting your own direct mail program like this you should find out which customers of yours have smartphones.
You will want to put the Quick Response code onto any flyers, magazines, posters, or brochures that advertise your business.
Ensure that your customers know about QR Codes, and that you send them to a mobile-friendly website. Your help might be needed for them to find a device for reading your QR code.
About the Author:
Bird and Co are a creative agency providing graphic design in Birmingham - creating innovative designs in a variety of digital and print formats. Visit birdandcocreative.co.uk for further information.
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